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GGRIT/CO.
New drop · Vol. 01

Wash like
you mean it.

Your loofah is a bacteria sponge. We built medical-grade silicone scrubbers that exfoliate harder, last 5+ years, and never smell like a swamp.

Shop the kit Why silicone
5yr+
Lifespan
0
Bacteria
100%
Recyclable
Man using GRIT silicone scrubber in the shower

LOOK, YOUR LOOFAH
IS A PETRI DISH.

Damp, porous, never fully dry. That's how bacteria, mold and yeast throw a house party on your skin. Silicone doesn't play that game.

Antibacterial

Non-porous surface. Nothing grows on it. Nothing hides in it.

Deep clean

Soft ridges lift dead skin, oil and sweat without ripping you up.

Lathers harder

Less soap, more foam. Your bar lasts twice as long.

Built to last

Five-plus years in your shower. Then fully recyclable.

Man using GRIT silicone scrubber, lathered up in the shower
Wake up the body

Boosts circulation & mood.

Those soft silicone ridges aren't just for show. Every pass wakes up your skin, gets the blood moving, and turns a two-minute rinse into the most alive part of your morning.

The Lineup

Pick your weapon.

View all
Head to Head

Silicone vs. loofah.

Same shower. Two very different stories. Here's why we threw the loofah out.

GRIT silicone scrubber versus bacteria-filled loofah

GRIT Silicone

  • Non-porous — bacteria can't move in
  • Dries in minutes, not days
  • Lasts 5+ years in your shower
  • Lathers more foam with less soap
  • Dishwasher safe to deep clean
  • Fully recyclable when you're done

Classic Loofah

  • Porous mesh — a bacteria & mold hotel
  • Stays damp, smells like a swamp by week 2
  • Falls apart in 3–4 weeks
  • Soaks up soap, wastes your bar
  • Can't be properly sanitized
  • Ends up in landfill every month
Make the switch
Got Questions?

Frequently Asked Questions

Everything you need to know about GRIT/CO. scrubbers, shipping, returns, and our guarantee.

Upgrade the routine.

One scrubber. Five years. Skin that actually looks like you take care of yourself because you do.

Shop now
Real customer reviews
4.8 / 5 Excellent

Based on 2,847 verified reviews from men who ditched the loofah.

Jordan W. — Looks better in personPhoto review

Looks better in person

"Snapped a pic the second I opened the box. The matte finish hits different."

Jordan W.
Portland, OR
The Full Kit
Mike S. — Sits perfectly on the shelfPhoto review

Sits perfectly on the shelf

"Replaced four random plastic things with one of these. Bathroom finally looks like an adult lives here."

Mike S.
Nashville, TN
The Body Slab
Brandon K. — Full kit was the movePhoto review

Full kit was the move

"Got the whole kit. Face, body, back, scalp. Every shower feels like a reset now."

Brandon K.
Boston, MA
The Full Kit