20% OFF YOUR FIRST ORDERCODE: GRIT20MAN UP. SCRUB HARDER.FREE SHIPPING OVER $50BUILT FOR THE BOLDNO LOOFAHS. NO BACTERIA. NO EXCUSES.20% OFF YOUR FIRST ORDERCODE: GRIT20MAN UP. SCRUB HARDER.FREE SHIPPING OVER $50BUILT FOR THE BOLDNO LOOFAHS. NO BACTERIA. NO EXCUSES.20% OFF YOUR FIRST ORDERCODE: GRIT20MAN UP. SCRUB HARDER.FREE SHIPPING OVER $50BUILT FOR THE BOLDNO LOOFAHS. NO BACTERIA. NO EXCUSES.
GGRIT/CO.

Our Story

About GRIT/CO.

Gear for men who give a damn about the basics — done right, built to last.

Last updated: May 1, 2026

GRIT/CO. started with a simple frustration: most everyday grooming gear is cheap, flimsy, and forgettable. We wanted something better — tools you'd actually want to pick up.

Every product is designed in-house, prototyped relentlessly, and field-tested before it ships. We use medical-grade silicone, marine-grade hardware, and finishes that don't fade after a few washes.

Vol. 01 is limited. We make what we'd use, in quantities we can stand behind. No filler, no upsells, no nonsense.